Building land marketing
Digital tools and processes are the key to success
The problem
There is demand for building land in metropolitan regions, and some municipalities have more than 1,000 applicants on 50 building sites. In rural areas, on the other hand, only a few building sites are sold in 10 years and lie fallow. In both cases, digital marketing and process support can make sense.
Our digital tool
It is important to inform prospective building site owners as transparently as possible. In the case of a high demand in a closed area, in the case of fallow building sites with as high a range as possible. With our interactive building area presentation and the associated processes we support your building land marketing digitally.
Why digital tools and processes support municipalities and development companies in marketing building land
The provision of building sites costs money
The average annual interest rate for maintaining a small single-family home construction site in Germany is around 3,000 €. The rapid sale of a building site is therefore particularly important for the profitability of building land development. For local authorities as well as for development companies, however, accompanying interested parties from the first enquiry to the notary’s appointment means a lot of time.
Too many applicants for too few building sites
Particularly in conurbations, municipalities are increasingly faced with the problem of allocating their building sites in a structured manner in accordance with strict procurement guidelines. Some cities and municipalities have more than 1,000 applicants on 50 to 100 sites. Some citizens have been on a waiting list for many years. Transparent allocation with clear processes is particularly important here.
Digital, Google-relevant and transparent presentation of the available areas
The search for available living or trade areas takes place today almost exclusively on-line. For approximately 70 per cent of the building land seekers Google is thereby starting point of their search. For offerers of building land a high Auffindbarkeit in Google is therefore the key to success. With searches such as ?building site + Orstname? or ?property + place name? the own offer should appear if possible completely in front in the Google search. With a description of the building area on the own local homepage or also its own web page for the building area this succeeds in the rarest cases. Much more elegant is the enterprise of its own local real estate portal, in which the local real estate market is represented holistically and the current building area in the special one.
The presentation of the building area should not be limited to descriptive information, but should ideally include an interactive map with all available building sites. A current marketing status gives interested parties a transparent presentation and does not raise false hopes. Information to the building right, to suppliers and current news to the conditions of the development should be likewise callable. Thus prospective customers of building sites can inform anonymously first, before they step with the offerer into contact. Here an electronic inquiry form should make the direct storage possible of the prospective customer in an administration software.
Example: Interactive map of a building site with all relevant information on the individual building sites.
Building areas can also be presented to a selected circle of interested parties in a closed area.
When municipalities develop new building sites, they usually already have a long list of prospective building sites from previous years. It is often not known whether the applicants are actually still interested in a building site. At the same time it is however also laborious to supply all prospective customers in writing with information material to the planned building area. Also here digital tools can help: The building prospective customers can be informed for example in a closed – not public range – about the new development area and indicate there whether further interest in the purchase of a building site exists.
Digital enquiry and prospect management relieves the administrative burden
The path from the first expression of interest for a building site to the signing of a purchase contract with a notary is long. It is important to record and manage these in a professional CRM system so that building land providers can accompany their prospective buyers on this path in the best possible way.
This ensures that different administrators are always informed about the current status of negotiations and can find all relevant data on the buyer at a glance.
Ideally, the CRM system is directly linked to an electronic inquiry form for the respective construction area, so that data on an interested party does not have to be entered manually.
Holistic solution from immovativ GmbH
With our digital tools KIP | The municipal real estate portal, an interactive building area presentation and a structured enquiry and prospect management, we offer a holistic system for the administration and marketing of residential and commercial areas for municipalities as well as for business development agencies and development companies.
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